HELEN ADEOSUN | Founder and CEO
Helen Adeosun is passionate about children. As a former high school 9th grade English teacher, she was excited about ways to drive learning in her classroom and how to better serve her students. SitterCycle was born out of her own experience as a nanny and she hopes that sittercycle.com is a place to continuously learn and share with current and future nannies. The year before starting SitterCycle she was hired by a wonderful family that had two children with special needs who taught her so much. While she had experience with special needs children and had classroom experience, she knew that she still had a lot to learn about being a nanny, and wanted to continue her education as a nanny. SitterCycle.com is a member of the International Nanny Association, Massachusetts Association of Professional Nannies,a former member of the DC Childcare Collective, and a member of the National Association for the Education Young Children. Helen holds a B.A. from the University of Notre Dame and an EdM. from the Harvard Graduate School of Education.
KELSEY PLIMPTON | Nanny and Early Childhood Coordinator
Kelsey Plimpton is currently a nanny in Boston and has been nannying for five years. She started as a part-time nanny while earning her associates degree in Early Childhood Education. Kelsey has worked with ages 2 months to 15 years in both nannying and babysitting positions, since the age of 13. While working with children she follows their interests to help create activities targeting developmental goals. She is interested in furthering her education in American Sign Language, as she uses baby sign language with children.
NICCO MELE | Strategy and Communications
Adjunct Lecturer in Public Policy, is a leading expert in the integration of social media and Web 2.0 with politics, business, and communications. As the internet operations director for Governor Howard Dean’s 2004 presidential race, Nicco and the campaign team pioneered the use of technology and social media that revolutionized political fundraising and American politics. Later that year, Nicco founded EchoDitto, a leading internet strategy consulting company. Through EchoDitto, Nicco has consulted with leading political campaigns, Fortune 500 companies, and nonprofit groups. Nicco also co-founded GeniusRocket.com, which used the internet to change the advertising concept by soliciting creative online in an open and collaborative process. He also launched ProxyDemocracy.com, an online resource for proxy voting and shareholder resolutions. Named in 2003 by EsquireMagazine as one of America’s “best and brightest,” Nicco was born in West Africa to foreign service parents. He spent his early years overseas in Asia and Africa before graduating from high school in Malaysia and from the College of William and Mary in Virginia. Nicco’s wife, Morra Aarons, is also a well-known internet entrepreneur and blogger.
BARBARA CLARKE | Strategy and Business
Barbara Clarke is an entrepreneur with over ten years of management consulting experience and ten years of nonprofit experience. She is currently the Vice President of the Board of Trustees for Schools for Children, a network of independent schools serving children of all ages and abilities from pre-school through high school. Previously, Barbara served as the President of Tufts University’s Alumni Association, the National Director for the National Alliance for Grieving Children, CFO for Cradles to Crayons, as well as a Senior Manager at PricewaterhouseCoopers and KPMG. She holds a BA in Quantitative Economics from Tufts University and an MA in International Economics and Finance from Brandeis University’s Lemberg-International Business School.
MORRA AARONS-MELE | Strategy
Morra Aarons-Mele is the founder of digital marketing agency Women Online and themissionlist.com, an influencer network for women. She is an Internet marketer who has been working with women online since 1999.. She was founding Political Director for BlogHer.com, and has written for BlogHer as well as the Harvard Business Review, The Huffington Post, MomsRising, and The Guardian. She has covered events from the White House to the campaign trail to Harvard Law School in her role as a blogger on women, politics, and work. She has taught at the Yale Women’s Campaign School, the Harvard Kennedy School, and at the World Economic Forum’s Young Global Leaders forum at Harvard, as well as at the Johns Hopkins Graduate School of Communication. Morra is the author of “Women and Leadership in the Digital Age,” part of the Sage Encyclopedia of Women and Leadership. Her work on blogging and entrepreneurism was published by the Harvard Graduate School of Education’s Project Zero.After the 2004 election she founded Edelman’s digital public affairs team where she worked with Fortune 50 clients.
Morra worked in various roles at leading online companies, including iVillage.com, and at iVillage UK, where she managed public relations and marketing. Morra has degrees from Harvard’s Kennedy School and Brown University.
PATRICK CAMPBELL | Strategy and Pricing
Patrick Campbell is Co-Founder and CEO of Price Intelligently, a value-based pricing software company based in Boston. He focuses on developing solutions that eliminate the guesswork in discovering a customer’s true willingness to pay. Prior to Price Intelligently, Campbell began his career working in the U.S. Intelligence Community before making the leap to Google, where he worked on different prioritization and value models for its Adwords sales teams.
VALERIE DAVISSON | Outsource CFO
Valerie Davisson, Founder and President of WNC, LLC, holds direct experience on Wall Street combined with top-level financial positions in corporate and public accounting. This background affords her both an external and internal view of business operations. A skilled strategic thinker and creative problem solver, Ms. Davisson makes decisions based on research and fact. She inspires stakeholders across the decision-making process to follow a solid road map toward profitable growth and higher returns. During Ms. Davisson’s two years on the audit staff at Price Waterhouse, LLC, she prepared and audited GAAP financial statements, including financial footnotes and supplementary disclosures. Her clients were in the manufacturing, financial leasing, hotel, and not-for-profit industries. Ms. Davisson holds an Honors BS in Business Administration with a concentration in Finance and a Master of Accounting from St. Louis University in St. Louis, Missouri.
JONATHAN DRALUCK | Advisor
Jonathan counsels public and private companies on the full range of their business pursuits around the world, from sponsored research, intellectual property protection and early reference account deals to financing, joint ventures and sale. He advises on commercial and strategic transactions with leading telecommunications, electronics and software customers, focusing on technology licensing, open source software strategies, privacy, cloud implementation, app platforms, and e-commerce. Jonathan began his career as a competition attorney and advocate. He litigated antitrust matters for the U.S. Federal Trade Commission and spent a half year with officials in Bucharest designing an enforcement framework to facilitate Romania’s EU admission. Jonathan holds a BA from the University of Pennsylvania and a J.D. from Emory University. Check out Jonathan’s blog on our BostInno channel here.
ERIN EARNST | Education Technology and Curriculum
Erin Earnst is an Online Course Developer and Facilitator for ETLO. Her work with ETLO includes developing and updating online courses and providing support to participants and facilitators of ETLO workshops. Prior to joining EDC, Erin developed and facilitated online and face-to-face professional development workshops for educators focusing on improving student learning through the use of technology across the country for Pearson, Scholastic, and Tom Snyder Productions. She taught 4th grade in Oklahoma City and Newton, Mass. Erin received her undergraduate degree in Elementary Education from Boston College and her Masters in Teaching from the University of Portland (Oregon) through the University of Notre Dame’s ACE AmeriCorps program
KELLIE GERES | Professional Nanny and Communications Strategy
Kellie Geres is an industry leader with over 23 years of experience as a household employee. Kellie served on the INA board of directors for over 10 years in numerous positions, and in 1997, she was named INA Nanny of the Year. Kellie is the current president of the Domestic Estate Managers Association (DEMA) DC Chapter. She is also past president of Association of D.C. Area Nannies (ADCAN), the longest running nanny support group in the country. Kellie maintains several industry related blogs, including www.nannygroups.com,
BRENT GOLDSTEIN | Technological Advisor
Brent is a customer-focused technology leader experienced at ground-up software creation and managing the challenging transition from lean startup to commercial product delivery for global customers. His professional experience spans small and large companies across the Mobile, Telecom, Financial Services and Payments sectors.He is called upon to present complex technical subjects to senior business audiences including product demonstrations to the Motorola Board of Directors and Verizon’s marketing and technology leadership. The Sr. Director of his department posted that “Brent sees the ‘big picture’ both technology and business. He is driven, smart and possess a sense of realism. He will win.”Brent leads by example (still writing software himself) and builds collaborative teams who are energized and driven. Having spent many years directing international teams, he knows how to cross cultural barriers and manage multi-site programs. From his time in Beijing, he can also tell a taxi driver “stop here” and “go over there” in Mandarin, and only got lost occasionally getting to the local office.
TARA GRECO | Product and Marketing
Tara is a marketing evangelist of web start-ups, interactive education programs, video games, toys, software, consumer products, multimedia productions, cooking shows, and more. Tara is a successful marketing executive specializing in multimedia properties including games, iOS apps, virtual goods, film, videos, web content and consumer goods. Tara excels at leading organizations, building brands, mining research for insights, and developing new platforms as she has for BoomWriter Media, Plaor, Bare Tree Media, KidsCOOK Productions, Turbine (Warner Bros.), Stride Rite, Atari, Crayola, Infonautics, eGames, Mattel, Tyco Toys, and K’NEX. Tara created the strategy and drove implementation of key brand initiatives, new product launches, package redesigns, and new social media campaigns. With a keen interest and command of the youth market, Tara has successfully taken concepts to commercialization while working with in-house and outside agencies. As the brand strategist, Tara has led the creation of marketing collateral for multi-tiered campaigns, including online, TV, print, OLA, POP, radio, event, social media, and PR. In addition to building brands, Tara enjoys leading teams and fostering a spirit of excellence. Tara holds an MBA in Marketing from Temple University and a BS in Business from Skidmore College
SUSAN LEGER-FERRARO | Childcare and Business
Susan Leger Ferraro is currently the Chief Innovation Officer for The Lupoli Companies and its real estate division of Riverwalk Properties. Susan started her career at the age of 17 in her parent’s house and ended up building an empire 30 years later. Susan is the Founder of Little Sprouts Inc., Inspirational Ones, Imajine That, and Peace Love and Happiness, LLC. Under the leadership of Susan; Little Sprouts Inc. received the prestigious 10 MM US Dept. of Education Early Reading First Preschool Center of Excellence Award 3 times. Susan was able to grow Little Sprouts 225% in 4 years. Susan has been recognized most recently with the US Small Business Administration’s Massachusetts Woman in Business Champion award. Follow: @susanvibe
JUDITH MERLIN | Agency Owner
Judi Merlin is the founder and owner of A Friend of the Family Staffing Corporation, one of the oldest and largest agencies of it kind. Judi has been a member of the International Nanny Association since 1986 and in 1993 was a founding member of The Association of Premier Nanny Agencies. She currently servicing as Ethics Chairperson having created The Agency Advantage program with Barbara Seigel. National Nanny Appreciation Week was originally created by Judi, working with a group of other veteran agency owners, Judi is the proud mother of four fabulous adult children and grandmother to 5 fantastic grandchildren. ” I continue to be passionate about families, your and mine. I am so fortunate to have found a business where I could combine both of my passions.”
JAYME PURINTON | Marketing
Jayme Purinton is the founder and Principal Consultant at Blue Sky OD Consulting. She has extensive knowledge in many organization development disciplines. Jayme has worked with IT and business entities and has a keen interest in evolving organizations thorough internal processes, people, tools, and systems. Jayme works with all levels of an organization coaching senior level managers and executives, developing strategies, building teams, and improving organizational effectiveness.
She has an undergraduate degree in Psychology from Boston University, a Master’s degree in Business Administration (MBA) from the New England College of Business, and a Master Human Capital Strategist designation from the Human Capital Institute (HCI) in Washington, D.C. Jayme has worked extensively with DISC, MBTI, Hogan Personality Assessment, Thomas-Kilman Conflict Mode Instrument (TKI), Strengths Finder, Tracom’s Social Styles, True Colors, and the Denison Culture Survey.